Conversations in Search: Claire Newton-Simonnet. "Everybody, every SEO wants to have more information from Google, we want to stop guessing. We need more transparency from search engines.".
Conversations in Search: Michelle Wilding-Baker. "I think SEO works best when it's not in isolation. People will put SEO in a little box like it’s the misfits of marketing...".
Conversations in Search: David Freeman. "If you look at everything the search engines say, and actually what works, in most instances, you do right by the user and win more often.".