Conversations in Search: Antonis Konstantinidis. "Google will always try to provide one answer .. they want to make it easy for their users.".
Conversations in Search: Dewi Nawasari. "I was not about to passively wait for things to come along, or for someone to give me something.".
Conversations in Search: Rob Watts. There's a lot of wisdom in Google with the engineers and the management team who know that search is a delicate balance...".
Conversations in Search: Dan Sharp. "Google has a better understanding of relevancy, experts in topic areas and entities than most SEOs think.".
Conversations in Search: David Freeman. "If you look at everything the search engines say, and actually what works, in most instances, you do right by the user and win more often.".
Nearly every day there’s another article which says the recipe to guarantee high SEO results is high-quality content. They say all it takes is for you to create the ultimate guide, or the best version of an article that you can muster, against the competition that you face. Or that content quality increases with a certain word count. Some will also say that high-quality content should solve a problem for a user. The real answer is a bit more complicated.